Plan Ahead
Planning before you head off to the supermarket will help you shop more economically. Take the time to do a quick inventory of your kitchen to determine the food that you need. Prepare your shopping list and make note of applicable coupons that you may want to use. Check the newspaper and circulars for the best deals.

Choosing the Right Store
For basic grocery needs many grocery stores now offer excellent product and price selection, frequent shoppers programs, and double coupon days. However, for bulk buying, you may want to tackle the warehouse clubs or superstores. Non-perishable items are often at unbeatable prices at these types of stores. For the best prices on health and beauty products, check the national drugstore chains and superstores.

Eat First!
Everything looks good when you are hungry and you will end up spending more. 

Coupons, Rebates, and Frequent Shopper Programs
You can save hundreds of dollars a year by taking advantage of product incentives. Even the less enthusiastic coupon clipper can shave an average of ten percent off their bottom-line by cashing in a small handful of coupons per trip. In addition, if your store offers a frequent shopper program, why not sign-up! You will receive advanced notice of special loss leaders, double-coupon days and other money saving information.

Store Brands - Try it, You May Like it!
The days of generic type packaging and bland tasting food in store brand products is over. Companies have worked hard to improve their private-label brands and often the taste is equal to the national brands. Do not be afraid to experiment. If you find the product meets your standards, you can save an average of 40 percent off your annual grocery bill.

Setting Limits on Impulse Buying
Avoiding spontaneous shopping trips is one of the best deterrents to impulse buying. A well thought out shopping list that you stick to will help cut-down on grabbing for things that you do not need. In addition, giving yourself enough time to shop will help prevent dashing in and reaching for the first item that you come to. Setting a dollar limit for impulse buying will help soothe the craving without busting the budget.

Comparison Shopping
To determine the true value of a product, read the unit price, not just package price. The unit price information is usually on a sticker located on the shelf that holds the item. The package price only tells you the cost of the entire item. The unit price shows the cost per pound, ounce, etc. Taking a moment to compare this information in similar products will help you get the best value for your dollar. Also, be certain to check "expiration" and "use by" dates for the freshest products.

Beware of Marketing Strategies
Avoid marketing ploys designed to draw your attention to a particular product. Knowing some of the tricks of the trade will ultimately save you money. Beware of end-of-the-aisle dump bins, island displays, recipe related item placement, and "middle-shelf" items. This is typically, where higher priced and impulse products are placed.

Learn to Be a Label Reader
Reading the product label is the best way to find out more then what is advertised on the box. Ingredients are listed in order by the quantity actually used when making the product. The ingredients used the most are listed first . So for example, if you are looking for avocado dip you will want to see avocadoes listed in the first part of the ingredient list, not the last part. If you are looking to cut fat from your diet, watch being sold with words such as lite or fat-free which have a broad usage allowance. By reading the label, you can get a better idea of what the fat to calorie ratio is as well as other valuable nutritional information.

Watch the Scanner
It may mean you need to put down the magazine but this is not the place to get lax. Keeping your eyes peeled to the scanner has dual advantages. First, it will keep the cashier more alert. Secondly, it will allow you to stop the checkout process if an item is showing the incorrect price. Keeping the store circular nearby is also helpful in disputing and incorrect price. You can also ask the cashier to stop ringing while you accompany the employee to the aisle to check the price of an item.